Jon Byous Business Communications

I’m on the road today. Check my Tweets in the Twitter Goodies window to the right for mobile news developments. Example: a German Android Pad, to come out before the iPad?

Thanks TechCrunch.com & Richard Wong:

In Mobile, Fragmentation is Forever. Deal With It.

Yesterday’s post from SmashingMagazine.com was about marketing tactics for boosting mobile app sales. Today’s featured article from TechCrunch.com takes one big step back to consider your actual platform strategy.

• http://techcrunch.com/2010/03/04/mobile-fragmentation-forever/
• By guest author Richard Wong
• TechCrunch.com
• 3.5.2010

Android Developers

Too much data?

AppAware.org has some entertaining real-time specs on Android app installs and removals. They say:

“…become aware (App-Aware) of what other users are installing on their Android phones right now!”

You can see the recent number of user Installations, Removals, and Updates by application, and even though most users are “Anonymous,” you can see their handset type, as well as other apps they’ve installed or removed in the last few days. All free.

Look for things like this:

• Good: Air Control – 27 Removals/279 Installations
• Not so Good: Advanced Task Killer Free – 39 Removals/58 Installations
• What apps are users dumping quickly, or retaining, in your app category?
• Is there a common cluster of non-competitive apps that your users tend to prefer?

It looks like a good initial tool for uncovering some intelligence on the real-time success or failure of competitors. And it could be a good start on finding popular apps to ally with for co-marketing to similar audiences.

If you’d like me to do some digging for you, check into my Contact page. Thanks.