Check Your Company Reputation

Vanno.com is back for big-company reputation updates, newly relaunched.

The quick glimpse is here: Hit the 1-2-3-4 vanno.com/tour/home.

The new Vanno is: “…a corporate reputation tracking service that follows the most talked about companies on the Web, and analyzes online stories and commentary to rank the top 250 companies based on how they treat their customers, employees, communities, the environment and society in general.” – Vanno Blog

I use Vanno to track my large-client competitive environment for sentiment and reputation, kind of a pulse beat: Cisco, Apple, Google, Oracle, IBM, HP, SalesForce. But note, Vanno tracks only the top 250 companies.

The service engine evaluates news stories and blog posts for each company I follow, and it shows me the day’s good, bad, and ugly with thumbs up/down icons. (Cisco, my largest client, consistently tracks near the top in reputation.)

It’s an easy way to see emerging reputation problems at the root – for $9.95/month.

These folks have a nice take on their past experiences realizing that “crowdsourcing” was often “mobsourcing.” They revised their data approach in a nice adaptation. All of my reading tells me that the “soft facts” of today’s analytics, such as sentiment and reputation analysis, are extremely difficult to nail, but it can be done. Vanno is on it.

More: The Vanno blog illustrates some thought-provoking uses of its data. More on Vanno as I give it time.

A related book for the analytically curious: How to Measure Anything: Finding the Value of “Intangibles” in Business, by Douglas W. Hubbard. At Amazon