Here’s a snapshot of the current social media traffic across the major sites. Whew. Clients who ignore social media are missing all of this.
Social Media Statistics: Big Numbers
Jon Byous Copywriting
Website copywriting, web analytics, and competitive intelligence for small businesses
And here’s a vibrant graphic rendering of similar data.
State of the Internet Explained In One Giant Infographic [PIC] — on Mashable.com 2.2.10
http://mashable.com/2010/02/02/state-of-the-internet-image/
It was the use of colored dots in squares – as opposed to the overlapping circles of Venn diagrams – that helped me relearn just how Bayes Theorem in Statistics works.
Notice how these types of graphics allow you to quickly portray accurate magnitudes in visual comparisons in a very dramatic way.
I don’t know who said it but, “Specificity is the Mother of Credibility.”
Now, think in terms of product marketing graphics: product performance comparisons, user popularity, or support community size comparisons. One of these little colored dot-blocks with a caption can really clarify: “Chosen as the Most Popular Server in its Class!”
These diagrams tell the story at a glance, but then the longer you look, the more you see. Don’t ignore the outliers, one or two-dot populations, as opportunities.